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Social Media, in simple terms, is the sharing of ideas, opinions, and images by publishing them on online media. It has emerged as a major trend lately, mainly because of the development of information and communication technologies. A recent study found out that the number of people using social media around the world was approximately 2.65 billion in 2018, and by 2021 it is expected to increase to almost 3.1 billion (Clement, 2020).
So why did social media suddenly become a trend and a primary source of communication? According to (Frentasia, 2012), the ease of communication is one of the prime reasons for social media emerging as a trend. It offers a two-way interaction model, where people can communicate with one another, even when they are miles apart at no to little cost. Social media platforms like Facebook, WhatsApp, Instagram, Twitter, etc. provide convenient means to share viewpoints, knowledge, and personal moments, and this is what drives people towards using social media more frequently.
We tend to be influenced by what we see or read online through different social media platforms like Facebook, Twitter, Instagram, YouTube, etc., and we tend to bring those changes in our lives. With the easy availability of medium to share ideas, and instant feedback or reaction, many people are becoming creators, than just the quiet consumers…
