Social Media — A Powerful Communication Tool

Social Media, in simple terms, is the sharing of ideas, opinions, and images by publishing them on online media. It has emerged as a major trend lately, mainly because of the development of information and communication technologies. A recent study found out that the number of people using social media around the world was approximately 2.65 billion in 2018, and by 2021 it is expected to increase to almost 3.1 billion (Clement, 2020).

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